Wearing the wolf
Fur, fashion and species transvestism
in In the company of wolves
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Werewolf mythology is intrinsically bound up with Western culture’s relationship with clothes, and specifically with the substitution of one kind of skin for another. This chapter explores the relationship between fur and the body in werewolf narratives and the way that these inflect the presentation of fashionable femininity. It focuses on the Ralph Lauren Autumn/Winter 2015 advertising campaign, tracing its heritage through nineteenth-century werewolf fiction, visual culture (from nineteenth-century painting to contemporary photography) and contemporary film. Drawing on Marjorie Garber’s construction of the transvestite as ‘third term’ that disrupts a binary gender system, it proposes the werewolf as ‘species transvestite’. By ‘wearing the wolf’ – or, indeed, ‘wearing the woman’ – the female werewolf refuses a clear distinction between fur and skin and becomes a ‘third term’ disrupting the binary division between human and animal. This liminal status is based in problematic cultural assumptions about the nature of femininity, indigenous peoples and indeed animals, but it also promises a fierce glamour, bodily freedom and intimacy with wilderness that remains seductive. The chapter concludes that the promise of transformation in these texts is the promise of fashion itself.

In the company of wolves

Werewolves, wolves and wild children

Editors: Sam George and Bill Hughes


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