Beginnings
The Empire Marketing Board, 1926–1933
in Public relations and the making of modern Britain
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The impetus for much of the Empire Marketing Board's (EMB) work was related to the growing vogue for 'scientific', 'rationalised' business. The wartime popularity of 'Soldiers' Christmas Pudding' perhaps created a residual cultural memory that explains the EMB's later efforts to promote the 'King's Empire Christmas Pudding'. Empire Shopping Weeks were characteristic of the EMB's early promotional approach. Sir William Crawford's work for the EMB earned him a knighthood and later helped ensure that Crawford's agency kept the British Broadcasting Company's (BBC) account until 1975. Crawford was a perfect mentor for the EMB because he had been instrumental in driving the professionalisation of British advertising practice. The vulnerability of EMB schemes in the maelstrom of 'high politics' hinted at the extent to which Sir Stephen Tallents's benevolent attempts to increase the amount of information in the public sphere left him a hostage to political fortune.

Public relations and the making of modern Britain

Stephen Tallents and the birth of a progessive media profession

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