A triumph of public relations
The GPO, 1933–1935
in Public relations and the making of modern Britain
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Sir Kingsley Wood, who served as Post Master General (PMG) from November 1931 to June 1935, had been given responsibility for reorganising the Post Office (GPO) in the wake of the criticisms made by the Bridgeman Committee of 1932. Besides promoting the GPO, much of Stephen Tallents's public relations activity at the post office consciously serviced the patriotic function outlined in The Projection of England. In The Projection of England Tallents had suggested an iconography of Britain that could be used as a kind of cultural shorthand for communicating modern British values to the world. The encouragement of 'telephone mindedness' determined the development of new GPO services such as Directory Enquiries, the Speaking Clock and '999'. The GPO's adoption of 'background publicity' reflected the peculiarities of the political climate in an era of national government.

Public relations and the making of modern Britain

Stephen Tallents and the birth of a progessive media profession

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