Matt Qvortrup
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Brexit campaign
The anatomy of a bitter divorce battle
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This chapter pertains to the United Kingdom European Union (EU) membership referendum in 2016. It first traces the last days events which finally led to David Cameron announcing his resignation in the morning of 24 June 2016. Then, the chapter discusses the initial days of the campaign when a poll the 18 February 2016 Daily Telegraph showed 54 per cent for Remain and a mere 46 per cent for Leave. The signs of erosion of the Remain group were seen in the 16 March budget, which contained cuts to disability benefits as well as tax cuts for the wealthier. Wavering voters were not responding to the predictions of economic gloom presented by David Cameron and his allies. On 7 June, sensing that the economic argument had been exhausted, the UKIP leader NIgel Farage told ITV News, 'there is more to life than GDP'.

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