Business
in Telling tales
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This chapter discusses how persuasive and pervasive market influence interpellates the subject, through various forms of corporate communication, including organisational structure, practices and languages, to become a new kind of worker, a new kind of citizen. A corporate priority is to use communications to maintain and manage relationships with various parties (stakeholders) that have an interest in its business. The chapter argues that the public sector alliance with market principles fundamentally alters the culture and diminishes the rewards of proper service on which, in large part, the identity of public servants rests. Corporate empowerment rhetoric urging employees' self-responsibility allows the organisation to externalise any unfortunate outcomes of its actions. This locates the fault in individual weakness in some unnamed and impersonal force outside any control, as we have seen is often the case where management avoids taking responsibility.

Telling tales

Work, narrative and identity in a market age

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