Sunlight for savages
in ‘So clean’
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Lord Leverhulme brought remote and semi-savage communities to a higher spirit of development than they would have reached by their own unaided efforts,' wrote T. P. O'Connor in his obituary of the Old Man. The agreement or convention that generated so much disquiet was signed by Lever and the Belgian government on 1911. This agreement made Belgians anxious to draw in foreign capital, and grateful for an enlightened entrepreneur to help salvage their battered reputation. The transfer of power from King Leopold to the Belgian government had promised much: trade for Europeans and Africans, allowing unrestricted gathering and selling of produce by the Congolese. The British Solomon Islands Protectorate was established in 1893 to keep out the French. Joseph Conrad's searing indictment of European greed in the Congo, Heart of Darkness, was based on his travels in the region when ivory was the focus of colonial lust.

‘So clean’

Lord Leverhulme, soap and civilization


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