To the rest of the world in the late twentieth century Scotland seems a Highland country. The roots of Highlandism can be traced back to the '45 and before, but an important institutional step in its development was first taken in 1778 with the foundation of the Highland Society in London. The Highland regiments were therefore crucial to the development of Highlandism. They added to the glamour of the Highlands, perpetuating the association with Jacobitism and clanship which were also being idealized. They also enhanced the contemporary image of a 'noble peasantry' uncontaminated by urban vice and displaying all the virtues of loyalty, courage and endurance to heroic effect. Much of the new awareness of the Highlands in the eighteenth century throughout Britain can be traced to Jacobitism in general and the '45 in particular.