The mixed fortunes of African development campaigning under austerity and the Conservatives
in Britain and Africa in the twenty-first century
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This chapter analyses the interactions between the Enough Food If campaign and the Conservative Governments. The chapter contextualises this interaction as a novel political interaction, between a Party historically disinterested in international development and a coalition of non-governmental organisations (NGOs) which has mainly associated with the liberal left. Both sides effectively addressed their traditional distance by using the coalition to generate a certain kind of success story. For the NGOs this was a way of addressing a difficult political coalition post-Make Poverty History. For the Conservatives, their association with the campaign generated an image of justice-seeking and value-driven Conservatism in an age of tax evasion, austerity and poverty. The salient outcomes of this comity were that the campaign itself did not capture the public imagination nor generate a clear and demanding political agenda. Its successes were overwhelmingly Party and coalition-based, not policy or mobilisation-based.

Britain and Africa in the twenty-first century

Between ambition and pragmatism


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