The print culture of contraceptives
Advertising and the circulation of birth control knowledge
in The business of birth control
Abstract only
Log-in for full text

You are not authenticated to view the full text of this chapter or article.

manchesterhive requires a subscription or purchase to access the full text of books or journals - to see content that you/your institution should have access to, please log in through your library system or with your personal username and password.

If you are authenticated and think you should have access to this title, please contact your librarian.

Non-subscribers can freely search the site, view abstracts/extracts and download selected front and end matter. 

Institutions can purchase access to individual titles; please contact for pricing options.


If you have an access token for this content, you can redeem this via the link below:

Redeem token

Chapter 3 uncovers how firms attempted to demonstrate their authority in birth control through the promotion of their brands in a range of print. Increasingly prominent and explicit advertising featured in a variety of respectable and non-respectable newspapers and magazines, in mail-order catalogues, and formed part of a plethora of medical and non-medical books on sex and birth control throughout the interwar period. It was this increasing visibility in print that resulted in a backlash against this new and modern public discourse on sexual topics. Of particular concern to medical authorities, birth control advocates and social conservatives were firms’ own advertising publications that were often shaped into medical tracts, some of which were delivered unsolicited to the homes of consumers. But such tracts confused unknowing consumers who were unable to discern what they considered legitimate medical contraceptive knowledge and commercial knowledge. Such was the blurring of medical, sexual and commercial publications that even authorities like Marie Stopes could not distinguish between them.

The business of birth control

Contraception and commerce in Britain before the sexual revolution


All Time Past Year Past 30 Days
Abstract Views 15 15 15
Full Text Views 0 0 0
PDF Downloads 0 0 0