The phenomenon of biblical telenovelas in Brazil and Latin America
in The Bible onscreen in the new millennium
Abstract only
Log-in for full text

You are not authenticated to view the full text of this chapter or article.

manchesterhive requires a subscription or purchase to access the full text of books or journals - to see content that you/your institution should have access to, please log in through your library system or with your personal username and password.

If you are authenticated and think you should have access to this title, please contact your librarian.

Non-subscribers can freely search the site, view abstracts/extracts and download selected front and end matter. 

Institutions can purchase access to individual titles; please contact manchesterhive@manchester.ac.uk for pricing options.

ACCESS TOKENS

If you have an access token for this content, you can redeem this via the link below:

Redeem token

This chapter seeks to contribute with theoretical and empirical reflections on the recent phenomenon of biblical telenovelas produced in Brazil. Since the consolidation of television in the 1960s telenovelas have become the main cultural product in Brazil and Latin America – especially those from Globo Corporation, which attract all the prime-time audience. But during recent years another channel, Record TV, has been receiving some attention for trying a different strategy in producing biblical telenovelas. Since 2010, Record TV has produced telenovelas and series focused on biblical narratives to attract a new audience. Within that context we aim to analyse these narratives in relation to: (1) the focus on a niche audience; (2) the fact that the network Record is owned by representatives from the ‘Universal Church of the Kingdom of God’; (3) the rise of a more conservative audience; and (4) the biblical narrative as a rising genre.

The Bible onscreen in the new millennium

New heart and new spirit

Editor: Wickham Clayton

 

Metrics

All Time Past Year Past 30 Days
Abstract Views 59 59 14
Full Text Views 2 2 0
PDF Downloads 3 3 1