This chapter seeks to contribute with theoretical and empirical reflections
on the recent phenomenon of biblical telenovelas produced in Brazil. Since
the consolidation of television in the 1960s telenovelas have become the
main cultural product in Brazil and Latin America – especially those from
Globo Corporation, which attract all the prime-time audience. But during
recent years another channel, Record TV, has been receiving some attention
for trying a different strategy in producing biblical telenovelas. Since
2010, Record TV has produced telenovelas and series focused on biblical
narratives to attract a new audience. Within that context we aim to analyse
these narratives in relation to: (1) the focus on a niche audience; (2) the
fact that the network Record is owned by representatives from the ‘Universal
Church of the Kingdom of God’; (3) the rise of a more conservative audience;
and (4) the biblical narrative as a rising genre.
This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book considers memory as a specific framework for the study of popular film, intervening in growing debates about the status and function of memory in cultural life and discourse. It examines the relationship between official and popular history and the constitution of memory narratives in and around the production and consumption of American cinema. The book explores the political stakes of cinematic discourse in its production of national memory. It also examines the discursive and institutional apparatus that has come to support the memory of Classic Hollywood in British cultural life. The book also considers both the presence of music and colour in nostalgia films of the 1990s and the impact of digital and video technologies on the representational determinants of mediated memory.