Hollywood and radio
The creative nexus
in Cinema and radio in Britain and America, 1920–60
Abstract only
Log-in for full text

You are not authenticated to view the full text of this chapter or article.

manchesterhive requires a subscription or purchase to access the full text of books or journals - to see content that you/your institution should have access to, please log in through your library system or with your personal username and password.

If you are authenticated and think you should have access to this title, please contact your librarian.

Non-subscribers can freely search the site, view abstracts/extracts and download selected front and end matter. 

Institutions can purchase access to individual titles; please contact manchesterhive@manchester.ac.uk for pricing options.


If you have an access token for this content, you can redeem this via the link below:

Redeem token

The power of films in the imaginative lives of audiences can only be properly understood when films are located within the wider cinema culture. These comprised fan magazines, cigarette cards, postcards, cheap biographies, the book of the film, the sheet music of the film and above all radio. But during the 1930s, Hollywood began to appreciate the value of radio in publicizing and promoting its films. It discovered that radio complemented films rather than substituted for them. For three decades in both the United Kingdom and the United States from the 1930s to the late 1950s radio was the dominant medium for the daily domestic consumption of news, music and drama. The major structural development in the 1920s was the emergence of national networks: the National Broadcasting Company (NBC), initially two networks, Red and Blue, in 1926 and the Columbia Broadcasting System (CBS) in 1927.


All Time Past Year Past 30 Days
Abstract Views 99 38 3
Full Text Views 41 9 2
PDF Downloads 5 2 0