Cultural reinscription
Popular genre film in post-Franco Spain
in Contemporary Spanish cinema
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Genre tends to be applied most readily to popular films, products developed according to recognisable formulae, codes and conventions whereas the authors use terms such as 'art cinema', 'arthouse' or 'avant-garde' for films which do not 'fit' a formula. Genre films in post-Franco Spain have been dominated by the comedy. The dominance, popularity and commercial success of the comedy in post-Franco Spain clearly reflects the fact that the genre has enjoyed a long and very distinguished tradition in Spanish filmmaking. Sex and sexuality have long figured prominently as vehicles for humour in Spanish film comedy. After 1975, the film comedy was able to deal with social, political and cultural issues far more openly and aggressively, with greater explicitness, especially in the realm of sexuality and the use of colloquial language. The chapter presents the emergence of the New Spanish Comedy, whose nucleus was undoubtedly the so-called 'comedia madrileña'.

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