From Sevilla to the world
The transnational and transgeneric initiative of La Zanfoña Producciones
in Contemporary Spanish cinema and genre
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If we are to study contemporary Spanish audiovisual production, it can be fruitful to start from its geographical and cultural margins and move towards the centre, destabilising the usual approach towards Spanish cinema and decentring the power of Madrid's industry. Therefore, one can observe the changes that arise from the interaction of two different but interdependent fields: film and television. The work of La Zanfona bridge together localism and the new global arena of the twenty-first century, escaping the cliches of official culture and considering other alternatives of relating to the codes of late capitalism by an unprejudiced mode of fusing diverse cultural practices. La Zanfona has built its reputation in the cinematic field by the appropriation of part of Sevilla's subcultural world, one that goes all the way back to the late 1960s and that La Zanfona has actualised and relocated in a transnational and transgeneric framework.

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