The immediate post-war period saw the zenith of cinema-going in Britain but
in the 1950s the audience began to shrink, slowly at first and then more
rapidly. There was a complementary decline in the number of cinemas in
Britain. All of the major cinema chains ran organised Saturday morning clubs
after the war in order to stimulate the cinema-going habit amongst children.
The end of the 1940s, in the aftermath of the Second World War, once again
witnessed the government intervening in the film industry and in doing so it
continued a pattern established with the Cinematograph Act 1909. During this
Golden Age the working class lived and worked in integrated communities, the
families who played together stayed together, and cinemas were pleasure
domes where the British could live out their fantasies.'