The future for cinema exhibition in the digital age
in From silent screen to multi-screen
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This chapter explores the future of film screening at home and in cinema houses in the digital age with developments such as of back-projection, plasma and liquid crystal display (LCD) television sets; five, six and seven-channel surround sound, such as Dolby Digital and Dynamic Theater Sound; digital broadcast technology offering High Definition Television (HDTV); and the Digital Versatile Disc (DVD). It first provides the reasons for the popularity of multiplexes among the audiences in Britain when cinema had been declining prior to their inception. The chapter examines the myth of "choice" of the movies or product as it is known in the production, distribution and exhibition industries. The arthouse or specialised cinema represents an alternative site of consumption to the multiplex, both spatially and in terms of capital, though the relationship is characterised by a dynamic interplay in which their identities are specified in relation to each other.

From silent screen to multi-screen

A history of cinema exhibition in Britain since 1896

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