Introduction
in Popular cinema in Brazil, 1930–2001
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This introduction presents the key concepts discussed in the subsequent chapters of this book. The book provides a chronological study of popular cinema in Brazil since the introduction of sound at the beginning of the 1930s. It begins the study with a brief discussion of how people understand the term 'popular cinema,' particularly within a Latin American context, drawing on the work of some of the most influential cultural theorists who have written about the region. The focus is on films that have intentionally engaged with 'low-brow' cultural products, whose origins lie in pre-industrial traditions, and which have been enjoyed by wide sectors of the population, chiefly at the lower end of the social hierarchy. The book's approach is one of anthropological tracing, focusing on the way film uses cultural practices that exist prior to or outside the mass media.

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