The 1940s
in Popular cinema in Brazil, 1930–2001
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The first half of the 1940s witnessed a continuation of Getúlio Vargas's quest for economic expansion based on the creation of a dignified workforce, rewarded for its efforts by improvements in the welfare system. The Rio-based Cinédia studio was heavily involved in the production of newsreels, and by September 1944 it had completed 426 issues of its Cinédia Jornal, in addition to accepting a government commission for the production of the first 127 issues of the government's Cine Jornal Brasileiro. The Rio-based film production company Atlântida Cinematográfica aimed to represent real life on screen, and introduce an element of social commentary into its films. The popular appeal of films as diverse as the sentimental O ébrio and the irreverent comedy Laranja da China had easily identifiable popular songs performed by artists who were equally well known from their established careers in the radio and music hall.

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