The 1960s
in Popular cinema in Brazil, 1930–2001
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It was in the context of a very clear distinction between Left and Right that the 1960s got under way, and distinctions inflected discussions of culture, including popular culture. This chapter begins by considering the commercially successful cinematic adaptations of the work of two of Brazil's foremost playwrights of the twentieth century. They were Nelson Rodrigues and Dias Gomes. This is followed by a discussion of the popular pretensions of two significant cinema novo films, Garota de Ipanema (Girl from Ipanema) and Macunaíma (Macunaíma). The chapter discusses the work of Nelson Rodrigues with erstwhile cinema novo director Arnaldo Jabor's Toda nudez sera castigada (All Nudity Shall Be Punished), a film from the early 1970s that enjoyed a certain amount of commercial success. It ends with the work of Brazil's horror maestro, Ze do Caixao or Coffin Joe, whose early films made an impact at the box-office.

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