Felicity Chaplin
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Transmedia stardom and celebrity
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Chapter 5 focuses on the extra-cinematic aspects of Gainsbourg’s star persona and positions her as a transmedia star. It considers her status as a global style icon, a musician and a muse for fashion designer Nicolas Ghesquière. The chapter explores her appearance in music video clips, magazine fashion shoots, the fashion press, online and print celebrity magazines and advertisements alongside her appearance at award ceremonies, red-carpet events and film festivals, most notably Cannes. This chapter also examines what Pam Cook calls ‘commodity stardom’. Gainsbourg’s is a complex star persona, possessing both artistic and commercial aspects. It builds on scholarship in the newly emerging field of transmedia celebrity studies. It also considers her recent venture into directing: to date she has directed six music video clips to accompany songs taken from her latest critically acclaimed album Rest released in November 2017.

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