This book explores the new applications of established theories or adapts theoretical approaches in order to illuminate behaviour in the field of food. It focuses on social processes at the downstream end of the food chain, processes of distribution and consumption. The book reviews the existing disciplinary approaches to understanding judgements about food taste. It suggests that the quality 'halal' is the result of a social and economic consensus between the different generations and cultures of migrant Muslims as distinct from the non-Muslim majority. Food quality is to be viewed in terms of emergent cognitive paradigms sustained within food product networks that encompass a wide range of social actors with a wide variety of intermediaries, professional and governmental. The creation of the Food Standards Agency (FSA) and the European Food Safety Authority (EFSA) occurred at a juncture when perceptions of policy failure were acknowledged at United Kingdom and European Union governmental levels. The book presents a case study of retailer-led food governance in the UK to examine how different 'quality logics' actually collide in the competitive world of food consumption and production. It argues that concerns around food safety were provoked by the emergence of a new food aesthetic based on 'relationalism' and 'embeddedness'. The book also argues that the study of the arguments and discourses deployed to criticise or otherwise qualify consumption is important to the political morality of consumption.
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Chapter 6 fully embraces the ‘ethnosemiotic’ analytical approach and takes a small corpus of London-French migrant blogs as its empirical basis. Developments in the migrants’ selfhood, belonging and positioning are explored using archived snapshots captured between 2009 and 2014. Through a granular multimodal lens, which re-adopts the habitat-habituation-habit triad, the chapter posits that rather than signifying a ‘cleft habitus’, visual, textual and/or typographical transformations common to the blogs reflect a collective London-French habitus that gestures towards hybridity. It acknowledges the materiality of the digital and the relational nature of London-French online/on-land experience, together with the predominance of women, who repurpose their blogs in a technomaterialist, xenofeminist turn. Despite challenges posed by the web-archival methodology, the chapter confirms the persistence of premigration habits identified on-land, alongside habituation to postmigration practices, including the culinary and cultural. As visual ‘geo-narratives’, the green and blue spaces depicted emerge as central to diasporic well-being and legitimate the normative selection of London as a long-term place of residence over Paris, as well as substantiating on-land research findings. The chapter argues that home and belonging in the postmigration space are presented in playful, optimistic terms, which projects an image of migration as a positive, if romanticised, move. The bloggers’ translanguaging practices are seen both to reproduce and transcend territorialisation, while coded ingroup iconography sheds light on migrant embedding and interpersonal relationships with pre- and postmigration communities. The affective atmosphere of the London-French blogosphere is, the chapter concludes, increasingly hybrid and as such mirrors participants’ on-land experience.
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Postcolonial contraventions
Cultural readings of race, imperialism and transnationalism
This book analyses black Atlantic studies, colonial discourse analysis and postcolonial theory, providing paradigms for understanding imperial literature, Englishness and black transnationalism. Its concerns range from the metropolitan centre of Conrad's Heart of Darkness to fatherhood in Du Bois's The Souls of Black Folk; from the marketing of South African literature to cosmopolitanism in Achebe; and from utopian discourse in Parry to Jameson's theorisation of empire.
Drawing on nearly a decade of wide-ranging, multidisciplinary research undertaken with young people and adults living and working in urban communities in Zambia, this jointly-authored book extends existing understandings of the use of sport to contribute to global development agendas has burgeoned over the last two decades. The book’s locally-centred and contextualized analysis represents an important departure from both the internationalist and evaluation-orientated research that has predominated in global sport for development. Offering wide-ranging historical, political, economic and social contextualization, it examines how a key period in the expansion of the sport for development sector unfolded in Zambia; considers the significance of varying degrees of integration and partnership practices between sport for development and development agencies at different levels; and outlines approaches to the provision of sport for development activities in various communities. Detailed examination of the lives, experiences and responses of young people involved in these activities, drawn from their own accounts, is a key feature of the book. Concluding reflections identify possibilities for enhancing understanding and improving research and evidence through methodologies which ‘localise global sport for development’. The book’s unique approach and content will be highly relevant to academic researchers and students studying sport and development across many different contexts.