Jessica Kelly
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What is wrong with architecture? The Architectural Press, the profession and the architectural public
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Chapter 2 opens with a brief history of the Architectural Press publishing house from its origins in the nineteenth century Arts and Crafts movement to its responses to the new commercial contexts of architecture after the First World War. It traces the origins of the publisher’s agenda of promoting and publicising the architectural profession to the architectural public. It then focuses on the period immediately preceding Richards joining the publishing house in 1933, to understand the world that he entered. Looking at the language, imagery and tone that characterised the pages of the magazines at that time, the chapter considers how the The Architectural Review and The Architects’ Journal developed a unique approach to criticism and carved out a distinct place in the British media. Richards went on to develop his own approach to the promotion and publicity of modernism, and this chapter looks at his first forays into criticism and how he began to shift the tone of criticism in the AJ before he moved to the AR in 1935.

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No more giants

J.M. Richards, modernism and The Architectural Review


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