The beating heart of soul
Wigan Casino
in Keeping the faith
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Chapter 3 explores the origins and development of Wigan Casino. It situates the club in the longer history of the town, which had been built on coal mining and a concomitant working-class culture that remained prominent in the 1970s. There is a detailed discussion of the music, and the individuals who attended the club’s famous ‘all-nighters’. It draws on a range of primary sources to reveal both the ‘localism’ and ‘nationalism’ of Wigan Casino and how it was able to broaden its appeal to construct a particular identity in becoming an international brand. The Casino is read as a symbol of the changing nature of particular British towns and cities in a period of rising unemployment and deindustrialisation. Wigan Casino became the iconic club for later interpretations and readings of northern soul.

Keeping the faith

A history of northern soul

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