Thomas C. Mills
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Beatlemania and the cultural politics of 1960s America
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Tom Mills considers the impact of transatlantic cultural crosscurrents though analysis of the Beatles’ 1964 conquest of the American popular music market and the apex of the cultural phenomenon known as Beatlemania. Placing Anglo-American musical transference into context with US consumer capitalism, the bourgeoning youth movement, and increasingly turbulent gender and racial politics, Mills reveals how Beatlemania fundamentally challenged many social norms of the era even while the group’s humor and charm, as well as American perceptions of British respectability, helped to mask its culturally subversive elements from the white American middle class.

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Culture matters

Anglo-American relations and the intangibles of ‘specialness’


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