Outside the box in the Chris Chibnall / Jodie Whittaker era
Doctor Who’s experience economy and tourism
in Doctor Who – New Dawn
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Paul Booth travels beyond fan studies’ conventional focus on ‘fan tourism’, where fans journey to a location familiar from the diegesis of a media text. By contrast, in this chapter, he examines the tourism of commodified fan experiences that aims to commercially discipline what it means to be a fan. Following an analysis of how this process operates through The Doctor Who Experience, Booth draws on scholarship regarding the contemporary ‘experience economy’ to argue for four categories of consumer experience: entertainment, education, escapist, and aesthetic. He then takes us on a tour of four further Who-themed exhibitions and interactive events – a Madame Tussauds exhibition; the Worlds Collide escape room; Time Fracture’s COVID-delayed immersive theatre experience; and the Edge of Time VR game – placing them in relation to these categories of experience. Through this era’s proliferation into the experience economy, Booth argues that visitors are positioned as ‘trying on’ a highly commercialized and pre-structured version of new series’ Doctor Who fandom.

Doctor Who – New Dawn

Essays on the Jodie Whittaker era


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