Generating a ‘richly structured combination of data and discourses’
in Watching Game of Thrones
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Audience research has changed dramatically under the influence of cultural studies, with its emphasis on pleasures, meanings, identities and communities, along with its critique of quantitative ‘effects’ research. But a number of researchers have sought to overcome the limitations of the associated qualitative research methods by developing qualiquantitative methods. This chapter outlines how such a method – trialled in a number of earlier major projects – was deployed for Game of Thrones, and explains the analytic procedures that followed.

Watching Game of Thrones

How audiences engage with dark television

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