Distinguishing different kinds of audience
in Watching Game of Thrones
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How do we move from talking in vague terms about ‘the audience’, without falling into the vacuous opposite of saying that ‘everyone is different’? This chapter explains how the project’s qualiquantitative methodology, coupled with an idea developed from the sociologist Max Weber, enabled the identification of seven distinct kinds of audience for Game of Thrones, each with its own orientation to the TV show.

Watching Game of Thrones

How audiences engage with dark television

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