A changing electorate
New identities and the British 'culture war'
in Breaking the deadlock
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This chapter explains why the Conservatives secured their crushing electoral victory. It explores the flow of voters between parties and the influence of age, social class and education on vote choices. The chapter traces the impact of the Brexit factor in shaping the outcome, especially in former Labour-held but Leave-voting areas (the so-called ‘red wall’ seats). It also emphasises the importance of less visible factors, including social change and the continuing differences between towns and cities. The chapter shows that Brexit in many ways hastened processes that were already under way. Nevertheless, the ideological proximity between parties and voters and perceptions of economic competence in 2019 also influenced the vote, further favouring the Conservative Party.

Breaking the deadlock

Britain at the polls, 2019


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