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This chapter contextualises this study of social media and contentious public demonstrations by reviewing the literature on online platforms, peacebuilding and the contact hypothesis. It introduces key ritualised social media practices, such as memes, parody accounts and wordplay that are commonly associated with digital citizenship. It concludes by providing an overview of each chapter and the qualitative research approach adopted in the book.

Digital contention in a divided society

Social media, parades and protests in Northern Ireland


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