Capitalist modernity is the real savagery: Karl Marx
in Beginning classical social theory
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In the first volume of Capital (1867), Karl Marx sarcastically turns the concept of ‘fetishism’, a concept with which defenders of bourgeois capitalist modernity including Hegel, Comte and Tyler classified (and denigrated) non-European civilizations, against modern civilization itself. In his description of the ‘commodity-fetish’ as the basic structure of the form and dynamic of modern society Marx unfolds what all subsequent sociology would address as the complex play of structure and agency.

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