The rise and fall of European fashion at Filene’s in Boston
in European fashion
Abstract only
Log-in for full text

You are not authenticated to view the full text of this chapter or article.

manchesterhive requires a subscription or purchase to access the full text of books or journals - to see content that you/your institution should have access to, please log in through your library system or with your personal username and password.

If you are authenticated and think you should have access to this title, please contact your librarian.

Non-subscribers can freely search the site, view abstracts/extracts and download selected front and end matter. 

Institutions can purchase access to individual titles; please contact for pricing options.


If you have an access token for this content, you can redeem this via the link below:

Redeem token

Many Bostonians were proud of their Puritan heritage, but New England was also home to many hyphenated Americans who traced their roots to Southern, Central, and Eastern Europe. This chapter examines how America's largest fashion retailer integrated European imports into store promotions aimed to reach consumers at all price points. It focuses on the retail professionals who brought European fashion merchandise to the United States and created mechanisms for the dissemination of European style. Cultural analysis is extended to the activities of retail buying, fashion merchandising, and fashion promotion. The focus is on a key group of intermediaries, namely the buyers, stylists, fashion directors, merchandisers, and managers at William Filene's, who harnessed European prestige to sell fashion merchandise made at home and abroad to American consumers. These efforts produced successes such as Fashionations, until major social and cultural shifts upset the apple cart.

European fashion

The creation of a global industry


All Time Past Year Past 30 Days
Abstract Views 43 43 8
Full Text Views 0 0 0
PDF Downloads 0 0 0