David Myers
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Games are not toys
in Games are not
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Digital media have demonstrated a particular affinity with games, making digital games more popular and more accessible than their more traditional, non-digital predecessors. However, this apparent affinity -- measured primarily on the basis of revenue generated ¬-- is somewhat misleading in terms of how digital media reproduce the unique semiotic system of games and game play. Upon reflection, it may be that digital media have been most successful in promoting game sales by promoting something other than games: by adapting the semiotic system of toys to the design and marketing of digital games.

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Games are not

The difficult and definitive guide to what video games are


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