Danita Catherine Burke
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The burdens and benefits of the WWF brand
in WWF and Arctic environmentalism
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Chapter 2 explores the WWF legacy. It focuses on the work that the national organizations and WWF Arctic have done to distinguish themselves from the negative legacy of IENGOs in the Circumpolar North, and the Arctic in particular. This chapter discusses the broader legacies of the anti-sealing and anti-whaling movements and WWF’s effort to navigate local perceptions of IENGOs which resulted from the cultural and economic fallout from these movements. The chapter also examines the challenges faced by large international NGOs trying to navigate internal divergences in opinions and interests amongst its various branches. The chapter emphasizes how the work of one national branch can impact the work of another, even when the two sub-organizations are largely disconnected from one another.

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WWF and Arctic environmentalism

Conservationism and the ENGO in the Circumpolar North


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