Danita Catherine Burke
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Roots for success or reputational liability?
in WWF and Arctic environmentalism
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Chapter 3 explores the role of the networks of WWF and its representatives in how WWF has approached its northern work and the reception to its northern work, ideas and proposals. The chapter stresses the value of networks and their necessity to effect any change with actors such as governments and businesses. The chapter also alludes to some of the potential liabilities for an organization’s credibility when it decides to partner with certain actors whose existence or history run counter to an organization’s purpose and stated priorities. It notes the concerns in the non-state actor literature about NGOs being perceived by their supporters as selling out or being co-opted by corporate or government actors when accepting financial support from them and how the challenge of fundraising, partnerships and alliances is navigated by WWF in Circumpolar North/Arctic work.

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WWF and Arctic environmentalism

Conservationism and the ENGO in the Circumpolar North


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