Danita Catherine Burke
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Getting your point across
The WWF communication style
in WWF and Arctic environmentalism
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Chapter 5 delves into the benefits and drawbacks of WWF’s communication style and how that communication style has helped to characterize external expectations of the organization and how it is able to engage on certain topics with different actors. The chapter emphasizes the role of audiences and perceptions of transparency and legitimacy play in all NGO work and how WWF’s communication style is a reflection of its effort to navigate its internal preferences and agendas with external actors’ and audiences’ receptiveness, wants and needs in national, regional and international governance debates and discussions. The chapter points out the potential implications if WWF altered its communication style and some alternative perspectives on its effectiveness.

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WWF and Arctic environmentalism

Conservationism and the ENGO in the Circumpolar North

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