Coming in from the cold
in Beef, Bible and Bullets
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Chapter 2 describes the way in which the extraordinary growth of social media and the increasing competitive pressures faced by traditional newspapers, radio and TV helped Bolsonaro overcome the disadvantages that Brazil’s political establishment believed would keep him from office. Several factors helped propel his successful social media campaign. Bolsonaro’s second son, Carlos, designed an effective strategy. The popularity on the internet of Olavo de Carvalho, a Brazilian philosopher notable for his unconventional extreme right-wing views, was significant, while the knife attack that left Bolsonaro hospitalised for much of the electoral campaign also turned out to be to the candidate’s advantage. Above all, it was Bolsonaro’s anti-political style which proved attractive to more conservative Brazilians. Like Donald Trump and Rodrigo Duterte, Bolsonaro benefited by openly opposing political correctness.

Beef, Bible and Bullets

Brazil in the age of Bolsonaro


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