Alan J. Harding
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A shaky start – the British government and film, 1900–30
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One of the impacts of the Boer War was the slow realization that film could be used in support of the war effort. Initially the limitations of contemporary technology both in production and exhibition terms meant that the films were usually small-scale and designed for local audiences. However, the generally positive audience reaction meant that, by the beginning of the First World War, the British government had realized that the concentration of the public as cinema audiences provided opportunities for both publicity and raising revenue. Early propaganda films such as Britain Prepared (1915) were over-long and tedious. It was not until apparently more authentic productions, such as Battle of the Somme (1916), with realistic combat footage that the audience became more engaged. Alongside such major productions the government realized that very short information films ‘tagged’ onto the end of a film show could be valuable in presenting a simple message in a visual manner. These early PIFs addressed various morale, economic and social issues.

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Public information films

British government film units, 1930–52

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