Alan J. Harding
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The Empire Marketing Board Film Unit
Tallents, Grierson, documentaries and the revival of government interest, 1930–33
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Immediately after the First World War the British government appeared to lose all interest in the value of film other than its potential for raising revenue. However, the social environment had changed: cinemas were opening nationwide and film audiences, both theatrical and non-theatrical, were expanding rapidly. Politically, too, the need to engage the newly enfranchised electorate had resulted in the Conservative Party’s interest in the development of cinema vans which toured the country showing partisan films. Their publicity value coincided with the party’s adoption of imperial preference and the perceived need to publicize that position. To convince the general public to move away from the traditional policy of free trade, the government created the Empire Marketing Board. The board’s secretary was Stephen Tallents, who appreciated the value of film for public relations. Unfortunately, the board’s first foray into film sponsorship was the disastrous One Family (1930). Tallents appointed John Grierson as the board’s film officer and in 1930 filmmaking was taken in-house with the creation of the Empire Marketing Board Film Unit. The unit’s subsequent productions, although often marred by technical difficulties and lack of expertise, created a few films for mainly non-theatrical exhibition, not just in favour of imperial preference but also addressing other topics, often extolling British values and countryside. Regrettably, the developing popularity of the board’s films was cut short in 1933 as it became a casualty of the government’s austerity response to the Great Depression.

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Public information films

British government film units, 1930–52

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