Alan J. Harding
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The General Post Office Film Unit in peacetime, 1933–37
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The transfer of almost the entire EMB Film Unit to the General Post Office was, in no short measure, a result of the lobbying of Stephen Tallents and the recognition by the postmaster general, Kingsley Wood, that film was an increasingly important medium of communication. In the early 1930s the Post Office was the largest employer in the UK and most British citizens engaged with its services on a daily basis. Not only was it responsible for the mail and local post offices but also telephones, wireless telegraphy, public savings and so on. The chapter reviews the films produced during these years, starting with ‘legacy’ productions which were films where the production had been commenced prior to the demise of the Empire Marketing Board. Most of the other films were essentially public relations productions, which explained and publicized the services for which the General Post Office was responsible. The unit frequently concentrated upon new technologies, such as the dial telephone and its advantages for the general public. Not only did the films reflect technological developments but they also began to reflect national concerns as the international environment became more worrying. Coincidentally, the desire for domestic safety and security was one of the key themes behind the film unit’s productions extolling the virtues of saving with the Post Office Savings Bank. All these films were normally exhibited non-theatrically and could be ordered through a central library.

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Public information films

British government film units, 1930–52

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