Alan J. Harding
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Rumours of war and the creation of the Crown Film Unit, 1938–40
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The GPO Film Unit was not immune from the deteriorating international situation and its impact upon the British public. Following the Munich Agreement in September 1938 the potential value of film was acknowledged, and the GPO Film Unit became effectively the government’s ‘official’ film production facility. At the start of hostilities its control would be transferred to the new Ministry of Information (MoI). Until then it still produced public relations films for its original sponsor, but these increasingly showed a nation preparing for war. However, by the summer of 1939, the films began to reflect the government’s policies and requirements – in particular advising the public what to do in the event of the widely anticipated mass air attacks, probably exacerbated by the use of gas. When war was eventually declared in September 1939 the static Western Front of the Phoney War left film production in limbo. Despite the endeavours of Kenneth Clark, who was in charge of the Ministry’s Films Division, many of the films produced in the early months of the war lacked critical and commercial success. The latter had become influential as the ministry’s films were now part of the daily programme in commercial cinemas. Such was the criticism mounted at the film unit, which included an excoriating report on its dire administrative and financial affairs, that its closure was actually mooted. In one sense it was saved by the rapid worsening of the military situation in the spring of 1940 as the government quickly realized that it needed a production facility to provide the information which the public were now demanding.

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Public information films

British government film units, 1930–52

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