Alan J. Harding
Search for other papers by Alan J. Harding in
Current site
Google Scholar
PubMed
Close
Commercial and theatrical exhibition
Abstract only
Log-in for full text

Accessing regular commercial exhibition proved quite difficult for the makers of government PIFs. Grierson had an early success by convincing Gaumont-British to acquire some EMBFU films, add soundtracks, and then these Imperial Six, as they became known, were exhibited in their cinemas. The transfer of the unit to the GPO meant that commercial success and exhibition was less important as the Post Office provided a myriad of venues in which to show the GPOFU’s films. Occasionally during the later 1930s a GPOFU PIF would feature in a commercial cinema programme but these were normally limited to small local cinemas rather than the new chains. A major reason for this was the general scepticism of the commercial sector for films in which the focus was information rather than entertainment. However, the onset of war changed the public attitude into one eager for knowledge and in responding to this the commercial sector made a series of agreements with the government to include PIFs in their daily programmes. There were undoubtedly some CFU productions, especially those of a feature film length such as Jennings’ Silent Village (1943) or Jackson’s Western Approaches (1944), which had both limited commercial and critical success; however, this did not necessarily translate to the shorter PIFs. Although the war ended in 1945 the cinema owners continued to show government PIFs. However, audience responses were apparently increasingly antipathetic to the films and the agreement to show them was eventually terminated.

  • Collapse
  • Expand

All of MUP's digital content including Open Access books and journals is now available on manchesterhive.

 

Public information films

British government film units, 1930–52

Metrics

All Time Past Year Past 30 Days
Abstract Views 693 693 2
Full Text Views 3 3 0
PDF Downloads 2 2 0