Online activists
in Pride in prejudice
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This chapter examines the turn to digital activism across the extreme right since the 1990s. It reflects on the rise of static websites, then a turn to social media, and more recently the impact of messaging apps on the organisational dynamics of the extreme right. It also considers the impact of memes as a new way to communicate politicised ideas and explores the cultivation of new narratives in online spaces, such as the ‘alt right’. It argues that the responses by tech companies to the increased ability to amplify extremist positions reflect a commercial logic, not more fundamental debates on free speech. Efforts to remove groups from mainstream platforms does hamper extreme right activism, and so legislative moves and pressure from campaigns to embarrass companies to remove material will have a tangible effect. As society has made a fundamental shift to a post-digital age, online extreme right activism will remain a problem for the foreseeable future.

Pride in prejudice

Understanding Britain’s extreme right


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