Shahmima Akhtar
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Home Rule and capitalism
Irish modernities
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This chapter follows the trajectory of a single Irish Village named Ballymaclinton in the early twentieth century and demonstrates how agitation over Home Rule was bodily enacted within the fairground through performing whiteness. In particular, a commercial union with Britain was powerfully evoked by two Irish entrepreneurs, David and Robert Brown, who advertised soap by exploiting popular images of Ireland. The chapter demonstrates that an Irish brand was used to convince international visitors of Irish whiteness, which was deemed to be central for commercial profit. For the first time, exhibits of Ireland were organised exclusively by Irish entrepreneurs. They traded on familiar stereotypes of Ireland to create an accessible and financially lucrative image of the country to further their company’s sales which was tied to the politics of Home Rule considered necessary for the business’s expansion. The Brown brothers combined business and philanthropy to sell soap in their commercial extravaganza. Ballymaclinton petitioned against Home Rule and visualised the benefits of Unionism for the broader Irish and British populace. It cultivated a white Irishness that amalgamated an Irish past – rooted in history and tradition – and an Irish present and future – stemmed in industry and investment. However, the coupling of these two narratives often became unstuck and revealed the internal contradictions of the Village project. The chapter convincingly evokes how a white racialisation politics intersected with Home Rule debates to prove and authenticate Irish acceptance into the white, British respectability structures of early-twentieth-century capitalism.

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Exhibiting Irishness

Empire, race, and nation, 1850–1970

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