Shahmima Akhtar
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Ireland on display
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The commodification of Irishness now articulates itself in a multi-billion-pound industry that capitalises on motifs of the country. For instance, so-called Irish pubs exist in almost every country of Europe, with shamrocks a regular feature of modern life. Stereotypical images of Irishness rooted in the land and its people have a currency and traction that transcends borders, and we can see their origins in international exhibitions. The exhibitions created marketable symbols of Irishness that now have a life of their own, articulated primarily through the tourism industry. In the same way that exhibitions of the nineteenth and twentieth centuries accommodated for different politics and biases, the mass market of Irishness is deluged with predictable motifs of Irishness, divorced from its political sphere. A saleable Irishness emerged in exhibits of the past and are now the product of a lucrative global phenomena of Irish culture, whether related to the Irish landscape, the Irish people, or Irish products. Overall, the book uncovers that exhibitions are a key conduit for assessing the changing landscape of Irishness over two centuries by focusing on the politics of display.

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Exhibiting Irishness

Empire, race, and nation, 1850–1970

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