Florence Mok
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Constructing ‘public opinion’ through Town Talk and MOOD
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This chapter reveals that the colonial government reformed its ruling strategies, shifting from indirect rule to covert opinion polling exercises. Before 1968, the colonial government gauged public opinion indirectly, primarily through the Public Relations Office and the Secretariat for Chinese Affairs. In 1968, Town Talk, a covert polling exercise, was introduced under the City District Officer Scheme to improve political communications between the state and the Chinese communities. MOOD, a more sophisticated and scientific exercise, was introduced to replace Town Talk in March 1975. Throughout the 1970s, the bureaucracy invested considerable resources to improve the exercise’s methodology, polling a representative sample of opinions. The opinion poll became increasingly sophisticated and scientific and was used at least until 1981. This ‘constructed public opinion’ was disseminated and discussed among high-ranked civil servants, including the Governor and his policy advisers, and policymakers in the Foreign and Commonwealth Office in London. The Hong Kong masses took part in policy formulation through Town Talk and MOOD. The presence of these exercises was, however, concealed from the public. The implications of this device were two-fold. On the one hand, it provided the colonial government with the organisational capacity to conduct surveillance in the Chinese society, a manifestation of ‘covert colonialism’; on the other hand, it indicated that the bureaucratic mentality was moving towards ‘decolonisation’: the covert mechanism skillfully allowed ordinary people to take part in the policy formulation process in a state-controlled manner that would not provoke strong reaction from China or politicise the Chinese population.

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Covert colonialism

Governance, surveillance and political culture in British Hong Kong, c. 1966–97

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