Aeron Davis
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Selling leaders
in Reckless opportunists
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For many leaders today, professional life is all about being a star salesperson. A large component of leadership seems to revolve around meetings. Meetings dominate the working lives of financiers and business leaders too. Many professional investors insist on seeing the management of the companies they invest in a few times a year. Successful leaders also need to sell to the larger audiences that the mass media can generate. The need to sell oneself through the Westminster mediasphere increases as one climbs the ladder because political leaders have become human brand logos for their parties. All this hard-selling has drawbacks for both leaders and led. The first problem is that this skill-set is becoming all important in many leadership sectors, even though an ability to sell does not necessarily make one a good leader.

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Reckless opportunists

Elites at the end of the Establishment


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