Fashioning Italian youth

Author:
Cecilia Brioni
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This monograph provides a history of popular media representations of Italian youth from 1958 to 1975, the period that is commonly regarded as marking the birth of a distinctive youth culture in Italy. Analysing youth-oriented media products such as teen magazines, Musicarelli films and television programmes, it explores the way in which a ‘youth’ category was constructed, contested and transformed in Italian popular culture. To do so, this study examines discourses around young people’s style and bodily practices: by looking at visual and written representations of trends conceived for a young audience, it investigates changes in the social construction of Italian youth’s political, generational, national, ethnic and gendered identity.

Fashioning Italian youth has three main objectives. First, it demonstrates how popular media contributed to identifying youth as a separate category in Italian society. The book traces a fundamental transformation from 1958 to the mid-1970s, namely the passage from the representation of a homogenous youth culture strongly influenced by global trends, to the fragmentation of this unitary construction, and the emergence of multiple Italian youth identities in the mid-1970s. Second, this monograph explores the relationship between media representations of Italian youth identity and the changing societal perceptions of youth in Italy during the 1960s and 1970s. The chronological analysis connects the emergence of different trends – such as the beat and the hippie trend – to historical accounts of youth culture nationally and globally. Third, this study explores the transnational dynamiThis monograph provides a history of popular media representations of Italian youth from 1958 to 1975, the period that is commonly regarded as marking the birth of a distinctive youth culture in Italy. Analysing youth-oriented media products such as teen magazines, Musicarelli films and television programmes, it explores the way in which a ‘youth’ category was constructed, contested and transformed in Italian popular culture. To do so, this study examines discourses around young people’s style and bodily practices: by looking at visual and written representations of trends conceived for a young audience, it investigates changes in the social construction of Italian youth’s political, generational, national, ethnic and gendered identity.

Fashioning Italian youth has three main objectives. First, it demonstrates how popular media contributed to identifying youth as a separate category in Italian society. The book traces a fundamental transformation from 1958 to the mid-1970s, namely the passage from the representation of a homogenous youth culture strongly influenced by global trends, to the fragmentation of this unitary construction, and the emergence of multiple Italian youth identities in the mid-1970s. Second, this monograph explores the relationship between media representations of Italian youth identity and the changing societal perceptions of youth in Italy during the 1960s and 1970s. The chronological analysis connects the emergence of different trends – such as the beat and the hippie trend – to historical accounts of youth culture nationally and globally. Third, this study explores the transnational dynamics that contributed to the construction of a specifically Italian youth culture.

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