John M. Owen
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Balancing soft and hard power
China, Russia, and the United States
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Nye defines soft power as ‘the ability to get others to want the outcomes you want’. Soft power is non-coercive; it persuades, seduces, and co-opts. Soft power is power, or the ability to achieve outcomes that one wants. Except in the unlikely event that a state enjoys universal appeal, its soft power will always encounter resistance and balancing from other actors who want different outcomes. Today, US soft power provokes balancing from China and Russia. That balancing sometimes is done with soft power. But soft and hard power are imperfect substitutes; if a state can use soft instead of hard power, it can also do the reverse. Thus Russia and China sometimes balance against US soft power with hard power. Russia has answered US soft power with military power in Georgia and Ukraine, while China has answered US soft power with the Belt and Road Initiative. Although the world is better off when states use soft power, it is ultimately entangled with hard power; soft power thus does not provide an escape from traditional great-power competition.

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