Nancy Snow
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The Sino- US soft power games
Beyond aggressive competition to mutual accommodation
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This chapter, co-authored by a US and a Chinese scholar, compares the information and persuasion sphere of the People’s Republic of China (PRC) to that of the United States. China, more than the United States, is engaged in areas of soft power competition that far exceed trade wars to include elite exchanges (aka exchange diplomacy), international broadcasting, and humanitarian assistance. We claim that soft power is a socially constructed concept that is mostly shaped by a media environment where global actors are portrayed as winners and losers in an information war. In 2020, China and the United States lost collective soft power, with China receiving low marks for its coronavirus management that include suppressing domestic whistleblowers. Likewise, the rogue management of US foreign policy, combined with domestic political polarisation and social unrest centred on racism and police misconduct, found global media consumers conditioned to believe in a perpetual zero-sum game between the world’s leading superpowers. By initiating a practical and theoretical discussion over the concept of soft power in the context of Sino-US relations, this chapter suggests that both countries have the potential to work together on problems that can lead to mutually beneficial, non-zero-sum results.

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