Soft power and the future of US foreign policy

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Hendrik W. Ohnesorge
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The volume explores the role of soft power in US foreign policy – past, present, and future. Bringing together a diverse group of leading international scholars and practitioners, it combines conceptual contributions to soft power research with empirical studies examining the state and significance of US soft power. In so doing, the volume focuses on recent years as it discusses in particular the Trump presidency as well as the first year of Joseph R. Biden in the White House. While the Trump administration severely damaged US reputation abroad, President Biden has made clear his intention to drastically change the United States’ outlook on the world from an early point in his presidency. In this endeavour, attractive soft power has featured prominently from the start. The volume addresses select issue areas – including terrorism threats, foreign economic policy, and cultural diplomacy – as well as crucial foreign bilateral relations – including Sino-American, Russian-American, and transatlantic relations – from a soft power perspective. It offers an early assessment of Biden’s first year in office as well as future perspectives and recommendations regarding the role of soft power in US foreign policy. Consequently, the volume provides an essential and unique compendium – for students, scholars, and practitioners alike – on how soft power informs US foreign policy and diplomatic practice today and in years to come.

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